Privacy Policy

We value your personal information and privacy. This Privacy Policy explains how we collect, use, share, store, and protect your personal information when you access, browse, and use our website and related services, as well as the rights you are entitled to under applicable law. We are committed to handling personal information in a transparent and reasonable manner and fulfilling our corresponding obligations under applicable data protection laws.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information processing activities involved when you access, browse, and use this website and related services. The basic processing principles described in this policy apply regardless of the country or region in which you are located.

The specific ways in which personal information is processed may vary depending on the services you use, the legal requirements of your location, and the transactional relationship between you and us. Where applicable laws impose additional requirements regarding the collection, use, retention, or disclosure of personal information, we will process such information in accordance with the relevant legal requirements.

2. Data Controller and Contact Information

We are responsible for determining the purposes and methods of processing personal information collected through this website and, within the scope prescribed by applicable law, fulfilling the relevant responsibilities of a personal information processor or data controller.

If you have any questions about this Privacy Policy, our personal information processing practices, or matters related to personal information protection, you may contact us using the contact information provided at the end of this page.

3. Information We Collect

To support the normal operation of our website, order processing, product delivery, and customer service, we may collect the following types of information based on your interactions with the website.

Device Information. When you visit this website, we may collect your IP address, browser type, operating system, and other information related to your access device and technical environment. This information helps us maintain normal website operations, support security, and troubleshoot technical issues.

Website Usage Data. We may collect information about when you visit the website, the pages you browse, your clicks, and related interaction records to understand how the website is used, analyze page performance, and improve website functionality and user experience.

Order and Transaction Information. When you place an order or use related shopping services, we may collect information necessary to process your order and complete the transaction, including the recipient's name, shipping address, contact information, order contents, and transaction status. Payment information involved in the payment process may be handled directly by the relevant payment service provider, depending on the payment method used and its service procedures.

Customer Service and Communication Records. When you contact us proactively by email or through other contact channels provided on the website, we may collect the inquiries you submit, order-related information, and subsequent communication records so that we can verify issues and provide appropriate customer support.

We process personal information only within the reasonable scope necessary to achieve the relevant business purposes and determine the applicable legal basis for processing in accordance with applicable law.

4. Cookies and Tracking Technologies

This website may use Cookies and similar technologies to support essential website functions, remember relevant settings, analyze website usage, and, where applicable, assist with marketing activities.

Depending on their specific purposes, Cookies may include the following types:

Necessary Cookies: Used to support essential website operations, shopping processes, and related security functions.

Functional Cookies: Used to remember certain settings you select to improve your experience on subsequent visits.

Analytics Cookies: Used to understand website traffic, page performance, and user interactions, helping us evaluate website functionality and make improvements.

Marketing Cookies: Where applicable, used to measure advertising effectiveness, understand the performance of relevant promotional campaigns, or assist in providing services related to marketing activities.

You can manage, restrict, or disable Cookies through your browser settings. Disabling certain Cookies may prevent some website features or services from functioning properly.

Where applicable law requires your consent, we will obtain the relevant consent before using non-essential Cookies or similar tracking technologies. Third-party analytics or advertising services may also use relevant technologies according to their own technical mechanisms and applicable rules. You can adjust your preferences through applicable browser settings or any Cookie management features provided on the website.

5. How We Use Information

We use personal information for the following purposes based on the reasons for collecting it and the legal grounds for processing under applicable law.

Order Processing and Fulfillment. To verify order information, process transactions, arrange product delivery, update order status, and support related after-sales services.

Customer Support and After-Sales Service. To respond to your inquiries, verify order or product issues, and handle returns, exchanges, refunds, and other order-related requests.

Website Security and Maintenance. To identify unusual access activity, troubleshoot technical failures, maintain normal website operations, and take reasonable measures to reduce the risks of unauthorized access and other security threats.

Website Optimization and Business Analytics. To analyze website traffic and feature usage, evaluate page performance, and use the findings to improve website functionality and overall service processes.

Marketing and Promotion. Where applicable, and in accordance with legal requirements and after obtaining any necessary consent, we may use relevant information to conduct marketing communications, measure the effectiveness of promotional campaigns, or provide related advertising services. You may withdraw your consent or adjust your marketing preferences in accordance with applicable rules.

We will not use personal information for purposes incompatible with the original collection purposes unless the necessary consent has been obtained or such processing is permitted or required by applicable law.

6. Information Sharing and Third-Party Services

To fulfill orders, provide website functionality, and support daily business operations, we may share personal information with relevant service providers to the extent necessary. Such sharing depends on the services you use and the actual business processes involved.

Payment Processing Service Providers. Necessary order and transaction information may be processed by payment service providers to process transactions, confirm payment status, and complete related payment operations.

Logistics Providers and Shipping Carriers. Necessary recipient information, contact details, and order delivery information may be provided to relevant carriers to fulfill deliveries, update shipping status, and resolve delivery-related issues.

IT Infrastructure and Cloud Service Providers. Relevant service providers may process information to the extent necessary to perform their services in support of website operations, data storage, system maintenance, and technical security.

Data Analytics and Advertising Technology Providers. Where applicable, we may share necessary technical data or other relevant information with appropriate service providers to analyze website usage, measure advertising effectiveness, or support related marketing functions. We will obtain your consent in advance where required by law.

We will reasonably limit the scope of information processed by third parties based on the nature of the relevant services and applicable legal requirements. Relevant service providers may process information they are legally required to process in accordance with their own privacy policies and applicable law.

We do not sell your personal information. For disclosures of information required by law or regulation, or in response to valid requests made in accordance with the law, we will act in accordance with applicable legal requirements.

7. Data Storage and Retention Periods

We retain personal information only for a reasonable period necessary to achieve the purposes for which it was collected and determine specific retention periods based on the type of data, business needs, and applicable legal requirements.

Order and transaction records may need to be retained for a certain period to meet order management, financial recordkeeping, tax, and other applicable compliance obligations.

Customer service and communication records may be retained for a reasonable period to follow up on after-sales issues, verify relevant communications, and support service quality management.

Retention periods for device information and website usage data may vary depending on their purposes, technical requirements, and the settings of relevant analytics services.

When information is no longer necessary for its intended retention purposes and there is no legal obligation or other lawful basis requiring continued retention, we will securely delete or anonymize it in accordance with applicable requirements.

8. International Data Transfers

Due to the nature of cross-border e-commerce and related technical services, your personal information may need to be transferred to and processed or stored in locations outside your country or region.

When cross-border data transfers are involved, we will assess the relevant requirements under applicable law and take reasonable protective measures to maintain the security of personal information during transfer and processing.

Depending on the regions involved in the data transfer and the requirements of applicable law, protective measures may include Standard Contractual Clauses (SCCs) and other applicable compliance mechanisms.

Relevant data recipients may be located in countries or regions with data protection systems that differ from those in your location. We will handle such cross-border transfers in accordance with applicable legal requirements and implement appropriate safeguards where necessary.

9. Your Rights

Depending on the data protection laws applicable in your location, you may have the following rights regarding your personal information. The specific scope of these rights and the conditions under which they apply may vary according to your location and the relevant legal requirements.

Right of Access. You may legally request confirmation of whether we process your personal information and, where applicable, request access to the relevant information.

Right to Rectification. If your personal information is inaccurate or incomplete, you may request that it be corrected or supplemented in accordance with applicable law.

Right to Erasure. You may request the deletion of relevant personal information when the conditions prescribed by law are met. Information that must be retained by law may only be deleted after the relevant obligations have been fulfilled.

Right to Restrict Processing. Where provided for under applicable law, you may request restrictions on the processing of relevant personal information.

Right to Object. To the extent permitted by applicable law, you may object to specific personal information processing activities.

Right to Withdraw Consent. If the processing of personal information is based on your consent, you may withdraw that consent in accordance with applicable law. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of valid consent before the withdrawal.

Right to Data Portability. Subject to the conditions prescribed by applicable law, you may request to receive relevant personal information in an applicable format or request that it be transferred to another data controller.

Right to Lodge a Complaint. If you believe that personal information processing activities violate applicable data protection laws, you may lodge a complaint with the competent data protection supervisory authority in accordance with the law.

To exercise any of the above rights, please contact us using the contact information provided at the end of this page. We may need to verify your identity and the details of your request to prevent unauthorized access to or disclosure of information. We will process your request in accordance with the conditions and time limits prescribed by applicable law.

10. Data Security

We implement reasonable technical and organizational measures appropriate to our personal information processing activities to reduce the risk of personal information being accessed, disclosed, lost, altered, or otherwise improperly processed without authorization.

Such measures may include access controls, encryption during data transmission, secure storage mechanisms, and necessary system maintenance measures. We also reasonably manage access to and use of relevant information based on the actual needs of website operations and business processing.

Although we take reasonable security measures, internet transmission and electronic data storage may still be affected by risks that cannot be fully anticipated or controlled. Therefore, no method of data transmission or storage can be guaranteed to be absolutely secure.

11. Third-Party Links

This website may contain links to third-party websites or services. These third-party websites may have independent privacy policies, data processing rules, and terms of service.

When you visit third-party websites or use their services, the collection and processing of relevant personal information may be carried out by those third parties in accordance with their own policies. We are not responsible for the content, privacy policies, or data processing activities of third-party websites.

We recommend that you read the applicable privacy policy of any third-party website before providing it with personal information so that you understand how your information will be processed.

12. Policy Updates

We may update this Privacy Policy in response to changes in applicable law, our data processing practices, or business operations.

The updated version will take effect immediately upon publication on this page. We recommend that you review this page periodically to stay informed about the latest information regarding our personal information processing practices and privacy protection arrangements.

13. Contact Information

If you have questions about this Privacy Policy, the collection and use of personal information, data storage, or cross-border transfers, or if you wish to access your personal information, request its correction or deletion, or exercise other applicable data protection rights, you may contact us using the following information.

Address: 12874 Cook Ct, Denver, CO 80241, US

Phone: +1 (720) 482-6193

Email: service@softlofteu.com

Business Hours: Monday to Friday, 10:00 AM – 6:00 PM (Mountain Time, MT)

To help us verify your request and provide appropriate support, we recommend that you describe the specific issue when contacting us and, where necessary, provide relevant order information or other materials that may help us verify your request.